We are a family owned and operated dealer group that has been serving Southern Wisconsin for over 36 years. Our award-winning Service Departments will help take care of your vehicle long after the sale!
We carry the largest inventory of vehicles in Wisconsin with over 5,500 quality new and pre-owned vehicles in our Boucher Central Inventory.
We use a 3rd Party Vendor that continuously scans the market to ensure that we offer ultra-competitive prices. This has helped Boucher earn the #1 volume dealer group ranking in Wisconsin two years in a row!
Boucher has earned an A+ rating from the Wisconsin Better Business Bureau, and our employees voted Boucher the 5th best company in the state to work for in 2013 Milwaukee Journal Sentinel’s poll. Our people are our strength!
The buying power of our 15 dealerships allows us to offer top dollar for your trade whether you buy from us or not!
We work with a stable network of 25 strong lending institutions to provide you with the most competitive financing options to save you time and money.
All of our pre-owned vehicles are inspected by factory certified technicians and come with a CARFAX History Report! We carry Factory Certified Pre-Owned Vehicles, Boucher 12-month/12,000-mile Certified Vehicles, and vehicles that come with a no-charge Smart Care Maintenance Package.
Boucher gives back to your community by sponsoring many worthy state and local community charitable organizations.
